Typography
I am looking at different fonts for the masthead and side heads, then coming to a decision of which one i am going to use/ a font that is similar of what i am going to use.
Masthead
In fashion magazines like Vogue, Elle and Cosmopolitan they use straight font, where it is plain, bold and sophisticated. This is done to give an impression to the target audience that the magazine wants to give them a elegant insight to fashion, not an out on the streets fashion.
Also, by having it plain, big and bold at the top of the magazine, it draw the attention of the audience as a first impression.
It is a common theme that higher end fashion magazines name there magazines in different languages, 'Vogue' means fashion/ fashionable in french and 'Elle' means she in french. Therefore, i have decided by inspiration to name my magazine in another language. I am naming it 'Moda', which is fashion in italian. i have chosen to make my name italian because italy is a country known for fashion, so will give the illusion to my target consumer that the content in the magazine will be of a high end fashion perspective.
One of these fonts are what i will use in my magazine, because they both provide the representation of a sophisticated magazine like i wanted it to. Both Fonts are conventional of a fashion magazine producing a high end style. This is because they arnt to crazy, they are quite standard and bold so stand out.
I will also, used one of these fonts for my side heads and coverline. Therefore there are two different styles giving off a similar/ same representation.
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