In this task i learnt about the institution itself and what type of company it is. This helps me to see what content an institution of its type should be producing and how the institution has developed alongside the products it works with.
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What type of media products do they produce?
Bauer media is Britain's biggest magazine publisher.
They also work in a digital business, where they launched there first digital-only brand in the UK in 2014.
In 1990 Bauer medias radio business was planted with the acquisition of London dance station Kiss FM, but now working with 81 local, national and digital stations in the UK, like magic and kiss.
In 1996, Bauer acquired digital music Tv channel The Box, now producing TV networks kerrang, 4music, magic, etc.
What type of company is it?
The business is apart of Bauer media group, Europe's largest privately-owned media group, in 2008.
It was founded in Hamburg and now operates in 19 countries including the UK, Germany, Poland, Australia, New Zealand and the USA.
They work with 11,000 employees worldwide.
What are their focus?
The focus of the magazine is deep on the consumer insight and instinct, as they use strong cultural connections.
There mission/ aim:
“Our aim is to connect audiences with excellent content through our broad multi-touchpoint brand platforms. Wherever, whenever and however they want”
“Winning Together Through Passion, Innovation and Speed”
"We will grow and win only by working together • We will relentlessly seek out new ideas and develop existing products • We will always be driven by our customers and their changing needs • We will respect and trust one another • Innovation and excellence will be at the heart of everything we do."
"Informing and entertaining • Fresh and surprising • Relentlessly relevant to the communities we inspire and connect with • Standing out from the competition & consistently better."
From there mission/ aim we can see that they like to keep content relevant and new in order to develop with the changes in todays society, to engage with the audiences as time changes. They also like to have a hard working community within the company and with their consumers as they express there need/ want to engage with the audiences needs.
I can use their statement as a support in making my own as it shows how they want to engage with their audiences so i express the a similar view in terms of my magazine then the target audience is likely to have a good impression of the magazine and believe it is a focus on the consumer not on the money made.
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This research has helped me to understand what institution the magazine i am producing will be apart of and how to fit there criteria to achieve a product that they would publish and work with.
I can use their statement as a support in making my own as it shows how they want to engage with their audiences so i express the a similar view in terms of my magazine then the target audience is likely to have a good impression of the magazine and believe it is a focus on the consumer not on the money made.
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This research has helped me to understand what institution the magazine i am producing will be apart of and how to fit there criteria to achieve a product that they would publish and work with.
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